Simple yet timeless porcelain, providing the perfect easel allowing interior designers to flourish. Prima is inspired by the spectrum of Black & White, from the most pristine white sand beach to the blacks of the deepest ocean. The timelessness and purity of the Prima Collection offers an array of possibilities for any interior; classic or contemporary throughbody porcelain technology in a true technical porcelain creates a product that has the look and the durability to stand up in the most high traffic commercial areas.